The prosperous life of agencies on the right side of the digital marketing divide.
The “have’s” have it. The “have nots” do not.
As an agency, in-house digital marketing expertise is a must, not a nice-to-have. And if you have the knowledge, does it permeate the agency or rest with just one person operating as a stand-alone department (who, by the way, could leave you high and dry if something better comes along).
Digital marketing is a core competency of the “have” agencies. You might not need to execute on all of it but you need to understand it and drive the strategy upon which decisions are made surrounding it.
BOLO 2010 takes on the big task at hand: explaining why digital media leads the charge in SuperGlad agencies. It is not an afterthought. It is not dealt with using creative, media, traffic and account service employees who think traditionally first, then try to translate that thinking to a digital environment.
Is your agency digitally immersed?
If it is, great – let’s take it up a notch.
If it’s not then now is the time to cross the divide.
BOLO 2010 is for agency principals and partners but also for media, account, creative and business development leaders. Mini-tracks are designed to help your agency think differently and prosper as a result.
Register now for BOLO 2010 – you'll be superglad you did.
BOLO 2010 is being held entirely at hip Hotel Valley Ho in Scottdale. The hotel is offering a special rate of $139 / night + tax and fees for BOLO attendees.
Hotel Valley Ho
6850 E. Main Street
BOLO will be entirely held at Hotel Valley Ho. A block of rooms has been reserved at a special group rate of $139/night + tax. Rooms are filling fast, so contact the hotel as soon as possible to reserve your room at this special rate: 866.882.4484.